Renewable Electrification Administration

With the election of a new American President in 2008 pushing for a greener economy and a revitalization of our country’s infrastructure, I was reminded of the WPA posters from 1936-1943 as part of FDR’s New Deal. My hopeful Renewable Electrification Administration posters are a 21st Century upgrade paying homage to Lester Beall’s Rural Electric Administration posters from 1937.

This poster series is in the private collection at the Rhode Island School of Design Museum, in the book “Green Patriot Posters," and has been featured in the "Graphic Design: Now in Production," “Green Patriot Posters: The Revolution Will Be Designed,” and "Graphic Advocacy: International Posters for the Digital Age 2001-2012” Exhibitions.

REA Geothermal Poster (2008)

REA Solar Poster (2008)

REA Wind Poster (2008)

REA Wind Poster in “Green Patriot Posters” book and exhibition by Michael Bierut (Author),‎ Thomas Friedman (Author),‎ Steven Heller (Author),‎ Dmitri Siegel (Author, Editor),‎ Edward Morris (Author, Editor),‎ Morgan Clendaniel (Author).