Eric Benson

Designer, educator, author, activist, and international speaker.

Log

2005 Whole Foods Market Holiday Materials

Whole Foods Market 2005 Holiday Handbook Cover

Whole Foods Market 2005 Spread 1

Whole Foods Market 2005 Spread 2

Whole Foods Market 2005 Spread 3

Whole Foods Market 2005 Spread 4

Whole Foods Market 2005 Print Collateral Suite

Whole Foods Market 2005 Print Collateral Suite

Whole Foods Market 2005 Print Collateral Initial Process (color palette, photography)

Printed on Mohawk Options 100% PCW, PCF text/cover using vegetable inks at Ginny’s Printing Inc. (Austin, TX). Ginny’s uses renewable energy as they are dedicated to reducing their carbon footprint. I worked with the art director to determine the holiday color palette, typefaces, and overall look & feel for the season. After we set the style guide, I carried through the entire holiday print collateral.

The 2005 Whole Foods Market holiday print collateral are featured as sustainable graphic design case study at the AIGA’s Center for Sustainable Design and renourish.


Up Next:

Toyota Matrix Promotional CD-Rom