Eric Benson

Educator, designer, author, papermaker

Eric Benson

Corporate Design Work

(2005) Whole Foods Market Holiday Handbook Cover. Printed on 100% PCW New Leaf papers using vegetable-based inks at Ginny’s Printing in Austin, TX using wind power.

(2005) Whole Foods Market Holiday Handbook spread. Printed on 100% PCW New Leaf papers using vegetable-based inks at Ginny’s Printing in Austin, TX using wind power.

(2005) Whole Foods Market Holiday Handbook spread. Printed on 100% PCW New Leaf papers using vegetable-based inks at Ginny’s Printing in Austin, TX using wind power.

(2005) Whole Foods Market Holiday Handbook spread. Printed on 100% PCW New Leaf papers using vegetable-based inks at Ginny’s Printing in Austin, TX using wind power.

(2005) Whole Foods Market Holiday Handbook spread. Printed on 100% PCW New Leaf papers using vegetable-based inks at Ginny’s Printing in Austin, TX using wind power.

(2005) Whole Foods Market Print Collateral Suite. Printed on 100% PCW New Leaf papers using vegetable-based inks at Ginny’s Printing in Austin, TX using wind power.

(2005) Whole Foods Market Print Collateral Suite. Printed on 100% PCW New Leaf papers using vegetable-based inks at Ginny’s Printing in Austin, TX using wind power.

(2005) Whole Foods Market Print Collateral Initial Process (color palette, photography)

(2002) Toyota Matrix “Joy Ride” Promotional CD-ROM and booklet. This DVD was created to promote the 2002 launch of the Toyota Matrix. The campaign was entitled “Joyride.”

(2002) Toyota Matrix “Joy Ride” Promotional CD-ROM and booklet interior. This DVD was created to promote the 2002 launch of the Toyota Matrix. The campaign was entitled “Joyride.”

(2004) Screen Saver for the TI-84 Plus Silver.

(2004) Book Cover Wrap

(2004) Book Cover Wrap

(2004) Book Cover Wrap

(2004) Book Cover Wrap

(2004) Book Cover Wrap

(2003) TI-83 Plus SE print advertisement.

(2003) TI-83 Plus SE print advertisement.

(2004) TI Brand Suite for Educators

(2004) TI Navigator Educator Sales Booklet.

(2004) TI Navigator Illustrated Book for Educators (cover).

(2004) TI Navigator Illustrated Book for Educators (interior).

(2004) TI Navigator Illustrated Book for Educators (interior).

(2004) TI Success Stories Promo Book for Educators.

(2004) education.ti.com (No longer online).

(2004) education.ti.com/student (No longer online).

TI: Educational Product Solutions Activities Landing Page. (no longer online).

(2004) TI Educational Product Solutions (EPS) Product Landing Page. (no longer online).

(2004) TI Educational Product Solutions (EPS) Scientific Product Sub Page. (no longer online).

(2004) TI Educational Product Solutions (EPS) Resources Landing Page. (no longer online).

(2004) TI-17605SV Packaging.

This design work was completed prior to academia and has helped form my research interests/trajectory and the projects, themes, and discussions I include in the classroom. In particular the Whole Foods project helped me implement my graduate student thesis “Design to Renourish” into professional practice.

The work ranges from print design to advertising and UI/UX.


  • For Whole Foods Market, Toyota, Texas Instruments

  • Date 2002-2005

  • Type Print, Collateral, Sustainable Print Design, UI/UX

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