Printed on Mohawk Options 100% PCW, PCF text/cover using vegetable inks at Ginny's Printing Inc. (Austin, TX). Ginny's uses renewable energy as they are dedicated to reducing their carbon footprint. I worked with the art director to determine the holiday color palette, typefaces, and overall look & feel for the season. After we set the style guide, I carried through the entire holiday print collateral.
The 2005 Whole Foods Market holiday print collateral are featured as sustainable graphic design case study at the AIGA's Center for Sustainable Design and renourish.
